Difference between revisions of "Help:Ad4Game"

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'''Basic'''    Glossary: CPC, CPM, CPA, Conversion, zone?
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            <div class="accord_top_hdgs"><strong>Basic</strong></div>
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'''CPC:''' Cost Per Click - online advertising model where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.<br>
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            <div id="accord">
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Ad4Game can run ads on CPC basis and advertisers are not charged for multiple clicks on the same banner by the same visitor in 24 hours.
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              <div class="accordion">
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                <div class="accord_content">
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                  <div class="mypets " headerindex="0h"><span class="accord_head">Glossary: CPC, CPM, CPA, Conversion, zone?</span></div>
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'''CPM:''' Cost Per Thousand Impressions - online advertising model where advertisers pay for each thousand ad views / impressions of their advertisement.<br>
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                  <div class="thepet drop_text" contentindex="0c" style="display: none;">
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CPM statistics are provided to analyse campaigns.
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                    <p><strong>CPC:</strong> Cost Per Click - online advertising model where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.<br>
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                      Ad4Game can run ads on CPC basis and advertisers are not charged for multiple clicks on the same banner by the same visitor in 24 hours. </p>
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                    <p><strong>CPM:</strong> Cost Per Thousand Impressions - online advertising model where advertisers pay for each thousand ad views / impressions of their advertisement.<br>
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'''eCPM:''' Effective cost per thousand impressions - The cost of a campaign divided by the total number of impressions delivered by that campaign, multiplied by 1000.<br>
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                      CPM statistics are provided to analyse campaigns. </p>
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Average CPM statistics are provided to analyse campaigns.
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                    <p><strong>eCPM:</strong> Effective cost per thousand impressions - The cost of a campaign divided by the total number of impressions delivered by that campaign, multiplied by 1000.<br>
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                      Average CPM statistics are provided to analyse campaigns. </p>
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                    <p><strong>CPA:</strong> Cost Per Action - online advertising model where advertisers pay for each action (for example player signup or game client download) resulting from their advertisement.<br>
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'''CPA:''' Cost Per Action - online advertising model where advertisers pay for each action (for example player signup or game client download) resulting from their advertisement.<br>
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                      Detailed CPA statistics are provided for the advertisers who use the tracking codes.<br>
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Detailed CPA statistics are provided for the advertisers who use the tracking codes.<br>
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                    </p>
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                    <p><strong>CTR:</strong> Click Through Ratio - the percentage of ad views/impressions that lead to a click.<br>
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                    </p>
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'''CTR:''' Click Through Ratio - the percentage of ad views/impressions that lead to a click.<br>
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                  </div>
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                </div>
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    How does the Ad4Game Network works?
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                <div class="accord_content">
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Ad4Game, "The Internet’s GAME Ad Network ", is an e-commerce site: we sell/buy ad space on/from hundreds of websites related to games.<br>
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                  <div class="mypets " headerindex="1h"><span class="accord_head">How does the Ad4Game Network works?</span></div>
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Whether you are an advertiser looking for the right space to place your ad, or a publisher looking for a simple, yet powerful way to make money and sell ad space on your site, Ad4Game is your network.
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                  <div class="thepet drop_text" contentindex="1c">
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                    <p>Ad4Game, "The Internet’s GAME Ad Network ", is an e-commerce site: we sell/buy ad space on/from hundreds of websites related to games.<br>
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    What kind of banners does Ad4Game run?
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                      Whether you are an advertiser looking for the right space to place your ad, or a publisher looking for a simple, yet powerful way to make money and sell ad space on your site, Ad4Game is your network.</p>
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''Dimensions:'' 300x250, 120x600, 200x200, 125x125, 728x90, 468x60 and 160x600<br> ''File Types:'' GIF, JPG, PNG and SWF.<br> ''Size limit:'' 50,000 bytes<br> ''Content:'' ONLY related to game and entertainment.<br> ''Restrictions:'' strong flashing, extreme animation, visual irritation, vulgarity, nudity, violence, racism, MMO gold/item/leveling services.<br> <br>
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                  </div>
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SWF banners must contain the following action script assigned to the button object which must send the visitor to the advertiser’s website. The banner must contain no click-through URLs and the following code shouldn't be changed.<br> <br>
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                </div>
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on (release) {<br>
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                <div class="accord_content">
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if (clickTAG.substr(0,5) == "http:") {<br>
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                  <div class="mypets " headerindex="2h"><span class="accord_head">What kind of banners does Ad4Game run?</span></div>
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getURL(clickTAG,"_blank"); } } <br> <br>
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                  <div class="thepet drop_text" contentindex="2c">
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ClickTAG guides: <br> [[http://www.adobe.com/resources/richmedia/tracking/designers_guide/]] <br> [[http://www.nytimes.com/ads/onclick.html]]
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                    <p><em>Dimensions:</em> 300x250, 120x600, 200x200, 125x125, 728x90, 468x60 and 160x600<br>
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                      <em>File Types:</em> GIF, JPG, PNG and SWF.<br>
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    Which payment methods are available on Ad4Game?
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                      <em>Size limit:</em> 50,000 bytes<br>
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Ad4Game sends/accepts payments through wire transfer or PayPal. All major credit cards are securely accepted as well (if you want to pay using a credit card, please contact us at [[ads@ad4game.com]] or select the "Don’t have a PayPal Account" option in the PayPal payment gateway).
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                      <em>Content:</em> ONLY related to game and entertainment.<br>
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                      <em>Restrictions:</em> strong flashing, extreme animation, visual irritation, vulgarity, nudity, violence, racism, MMO gold/item/leveling services.<br>
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    Does Ad4Game charge for repeated clicks?
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                      <br>
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In order to prevent click fraud and to make sure that advertisers are not charged for repeated clicks, Ad4Game uses duplicate click protection. Ad4Game counts only 1 click if the same visitor clicks the same ad many times in 24 hours.
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                      SWF banners must contain the following action script assigned to the button object which must send the visitor to the advertiser’s website. The banner must contain no click-through URLs and the following code shouldn't be changed.<br>
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                      <br>
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  '''For advertisers'''  How do I get started?   ''Step 1:'' [[Sign up]] as an advertiser<br> ''Step 2:'' Send the URLs of the websites you would like to advertise to [[admin@ad4game.com]] in order to get approved. <br> ''Step 3:'' After approval, we will discuss your needs, and we will help you set up an efficient campaign. <br> ''Step 4:'' Make a deposit and you’re ready to go! <br>   When will my ads run?
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                      on (release) {<br>
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Your ad campaign will start running as soon as it is approved. The amount of time it takes us to approve an ad is generally less than 2 days.
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                      if (clickTAG.substr(0,5) == "http:") {<br>
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                      getURL(clickTAG,"_blank"); } } <br>
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    How much does advertising with Ad4Game cost?
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                      <br>
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You can create a campaign with Ad4Game that fits your budget. You can purchase ads on a CPC/CPM/CPA basis. You can choose the number of clicks/impressions/conversions you receive daily. <br>
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                      ClickTAG guides: <br>
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                      <a href="http://www.adobe.com/resources/richmedia/tracking/designers_guide/" target="_blank">http://www.adobe.com/resources/richmedia/tracking/designers_guide/</a> <br>
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    Where will my ads appear?
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                      <a href="http://www.nytimes.com/ads/onclick.html" target="_blank">http://www.nytimes.com/ads/onclick.html</a> </p>
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Your ads will appear on key gaming websites. All our publishers have gaming content.
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                  </div>
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                </div>
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    Where can I see my statistics?  
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                <div class="accord_content">
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* Dashboard: First page upon sign in. Allows you to see hourly, daily, weekly and monthly stats of impressions, clicks, and ECPM. You can choose to present the results in different types of charts.
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                  <div class="mypets " headerindex="3h"><span class="accord_head">Which payment methods are available on Ad4Game?</span></div>
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* Statistics: Click on Statistics in the left panel under the Reports menu. Then generate your report by setting the desired Time period (Start and End dates), Filters (campaign, ad, etc..), Columns (country, clicks, imperssions, cost, etc..). You can save the report for future usage. You can also schedule to receive email reports daily, weekly, or monthly.
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                  <div class="thepet drop_text" contentindex="3c">
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    How can I track conversions? How do I use the Action Tracking system? A conversion occurs when a click on your ad leads directly to a user behavior you consider valuable, such as a purchase, a signup, a page view or a lead. Ad4Game has an Action Tracking System to help you track your Ad4Game campaigns.
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                    <p>Ad4Game sends/accepts payments through wire transfer or PayPal. All major credit cards are securely accepted as well (if you want to pay using a credit card, please contact us at <a href="mailto:admin@ad4game.com">ads@ad4game.com</a> or select the "Don’t have a PayPal Account" option in the PayPal payment gateway).</p>
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                  </div>
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                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="4h"><span class="accord_head">Does Ad4Game charge for repeated clicks?</span></div>
 +
                  <div class="thepet drop_text" contentindex="4c">
 +
                    <p>In order to prevent click fraud and to make sure that advertisers are not charged for repeated clicks, Ad4Game uses duplicate click protection. Ad4Game counts only 1 click if the same visitor clicks the same ad many times in 24 hours. </p>
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                  </div>
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                </div>
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 +
<div class="accord_mid_hdgs"><strong>For advertisers</strong></div>
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                <div class="accord_content">
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                  <div class="mypets " headerindex="5h"><span class="accord_head">How do I get started?</span></div>
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                  <div class="thepet drop_text" contentindex="5c">
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                    <div class="float_left">
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<em>Step 1:</em> <a href="http://www.ad4game.com/advertiser.php">Sign up</a> as an advertiser<br>
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                    <em>Step 2:</em> Send the URLs of the websites you would like to advertise to <a href="mailto:admin@ad4game.com"> admin@ad4game.com </a> in order to get approved. <br>
 +
                    <em>Step 3:</em> After approval, we will discuss your needs, and we will help you set up an efficient campaign. <br>
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                    <em>Step 4:</em> Make a deposit and you’re ready to go! </div> <br>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="6h"><span class="accord_head">When will my ads run?</span></div>
 +
                  <div class="thepet drop_text" contentindex="6c">
 +
                    <p>Your ad campaign will start running as soon as it is approved. The amount of time it takes us to approve an ad is generally less than 2 days. </p>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="7h"><span class="accord_head">How much does advertising with Ad4Game cost?</span></div>
 +
                  <div class="thepet drop_text" contentindex="7c">
 +
                    <p> You can create a campaign with Ad4Game that fits your budget. You can purchase ads on a CPC/CPM/CPA basis. You can choose the number of clicks/impressions/conversions you receive daily. <br></p>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="8h"><span class="accord_head">Where will my ads appear?</span></div>
 +
                  <div class="thepet drop_text" contentindex="8c">
 +
                    <p>Your ads will appear on key gaming websites. All our publishers have gaming content.</p>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="9h"><span class="accord_head">Where can I see my statistics?</span></div>
 +
                  <div class="thepet drop_text" contentindex="9c">
 +
                    <div class="accord_Lists">
 +
                      <ul>
 +
                        <li>Dashboard: First page upon sign in. Allows you to see hourly, daily, weekly and monthly stats of impressions, clicks, and ECPM. You can choose to present the results in different types of charts.</li>
 +
                        <li>Statistics: Click on Statistics in the left panel under the Reports menu. Then generate your report by setting the desired Time period (Start and End dates), Filters (campaign, ad, etc..), Columns (country, clicks, imperssions, cost, etc..). You can save the report for future usage. You can also schedule to receive email reports daily, weekly, or monthly.</li>
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                      </ul>
 +
                    </div>
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                  </div>
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                </div>
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                <div class="accord_content">
 +
                  <div class="mypets " headerindex="10h"><span class="accord_head">How can I track conversions? How do I use the Action Tracking system?</span></div>
 +
                  <div class="thepet drop_text" contentindex="10c">
 +
                    <div>A conversion occurs when a click on your ad leads directly to a user behavior you consider valuable, such as a purchase, a signup, a page view or a lead. Ad4Game has an Action Tracking System to help you track your Ad4Game campaigns.
 
                       For each campaign, you can track all the clicks that reach a specific page within your web site. For example, you can track the clicks that reach a download page, the registration success page, the purchase success page, etc..
 
                       For each campaign, you can track all the clicks that reach a specific page within your web site. For example, you can track the clicks that reach a download page, the registration success page, the purchase success page, etc..
 
                       It works by adding a tracking code to your conversion/action pages. It will help you track the CPA for each campaign, so that you can see which campaigns bring high quality traffic. Each campaign has a different tracking code.<br>
 
                       It works by adding a tracking code to your conversion/action pages. It will help you track the CPA for each campaign, so that you can see which campaigns bring high quality traffic. Each campaign has a different tracking code.<br>
 
  To generate your tracking code, put your mouse over Tracked pages under the Tracking menu (left panel), and then click on the '+' icon that appears. Choose a name for your tracked page and click on Save. Now, click on Get Track Tag, select the tracked page from the top drop down list, choose your Track Tag Type, and then copy the code at the bottom: this is what you'll need to insert in your landing page.   
 
  To generate your tracking code, put your mouse over Tracked pages under the Tracking menu (left panel), and then click on the '+' icon that appears. Choose a name for your tracked page and click on Save. Now, click on Get Track Tag, select the tracked page from the top drop down list, choose your Track Tag Type, and then copy the code at the bottom: this is what you'll need to insert in your landing page.   
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                          '''For publishers'''  Does Ad4Game require a contract or minimum term?
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                      <!-- To track a specific campaign: --></div>
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There is no contract to sign, nor are you obliged to use Ad4Game any longer than you like. You may discontinue your account by contacting us or simply by removing the Ad4Game HTML code from your website.
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                    <!--<div class="accord_Lists">
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                      <ul>
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    How do I start?   ''Step 1:'' [[Sign up]] as a publisher<br> ''Step 2:'' Send the URLs and ad spots of your publishing websites to [[ads@ad4game.com]] in order to get approved. <br> ''Step 3:'' We will send you your ad tags upon approval. You can always retrieve them from your account by clicking on "Generate Ad Tags" on the left menu.<br> ''Step 4:'' Copy and paste each ad tag into the corresponding ad spot, and you're ready to go!<br>     Where can I see my statistics?  
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                        <li> Click on the &quot;Ads&quot; tab and select the &quot;All Campaigns&quot; link from the drop down menu.</li>
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* Dashboard: First page upon sign in. Allows you to see hourly, daily, weekly and monthly stats of impressions, clicks, and ECPM. You can choose to present the results in different types of charts.
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                        <li>A table shows you all your Campaigns. Click on &quot;Stats&quot; in front of the campaign you want to track.</li>
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* Statistics: Click on Statistics in the left panel under the Reports menu. Then generate your report by setting the desired Time period (Start and End dates), Filters (ad spots, ad dimensions), Columns (clicks, imperssions, CTR, ECPM, publisher revenue, etc..). You can save the report for future usage. You can also schedule to receive email reports daily, weekly, or monthly.
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                        <li>Under all campaigns summary, you will find the stats and the tracking codes for that specific campaign.</li>
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    When do I get paid?
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                        <li>You can choose between an image, a javascript or a PHP script.</li>
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Ad4Game issues payments through paypal in US Dollars every 30 days after the end of the previous month (Net 30).
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                        <li>You copy one of them and you paste it on the page you want to track.</li>
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                        <li>The system will start tracking instantly and the CPA will be updated.</li>
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    Is there a minimum amount I have to earn before getting paid?
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                      </ul>
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Your minimum payment is $10.00
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                    </div>  -->
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                  </div>
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    Can I use other ad networks in addition to Ad4Game?
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                </div>
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Ad4Game has no policy against using multiple ad networks on the same site. You can use our service in conjunction with other ad networks.<br>
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Indeed, our system is optimized to show the ads that will perform the best for your website and will generate you the highest income. Even when there are no ad to display, you can have Ad4Game show any other ad network (your Google AdSense ads, Burst, Value Click, etc..) by setting up default ads.<br> <br>
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<div class="accord_mid_hdgs"><strong>For publishers</strong></div>
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If you currently use another ad network and your Ad place can support banner ads, then we recommend you to try our service along with the other network to optimize your revenues.<br> <br>
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                <div class="accord_content">
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You can just put our HTML code on your site. Our ads will appear first and when there are no ads to display, we’ll show your other networks. You’ll always make the most money possible!
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                  <div class="mypets " headerindex="11h"><span class="accord_head">Does Ad4Game require a contract or minimum term?</span></div>
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+
                  <div class="thepet drop_text" contentindex="11c">
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    Can I also advertise on Ad4Game?
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                    <p>There is no contract to sign, nor are you obliged to use Ad4Game any longer than you like. You may discontinue your account by contacting us or simply by removing the Ad4Game HTML code from your website.</p>
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Yes. Advertising with us will bring additional traffic to your site. You can re-invest your earnings into advertising with +10% extra bonus.
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                  </div>
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                </div>
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    What will be displayed in my zones when I have no ads running?
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                <div class="accord_content">
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When there are no ads to display, you can have Ad4Game show any other ad network (your Google AdSense ads, Burst, Value Click, etc..) by setting up default ads. Otherwise, you can also set up a default creative of your choice.
+
                  <div class="mypets " headerindex="12h"><span class="accord_head">How do I start?</span></div>
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+
                  <div class="thepet drop_text" contentindex="12c">
−
    Where should I place ads on my website?
+
<div class="float_left">
−
We strongly recommend that you place ads on areas of your website that will be visible and useful for your users. It will result in the best performance for you and your advertisers. We usually operate on a CPC basis: the more clicks you generate, the better are your eCPM and your income. It will also encourage advertisers to buy more ads from you.<br> <br>
+
<em>Step 1:</em> <a href="http://www.ad4game.com/publisher.php">Sign up</a> as a publisher<br>
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Visible placement on the top half of your site will increase the probability that users will notice the ads.
+
                    <em>Step 2:</em> Send the URLs and ad spots of your publishing websites to <a href="mailto:ads@ad4game.com"> ads@ad4game.com </a> in order to get approved. <br>
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We strongly encourage you to add the "Your Ad Here" link under the banners. In general, up to 50% of a site’s advertisers originate from the "Your Ad Here" link.
+
<em>Step 3:</em> We will send you your ad tags upon approval. You can always retrieve them from your account by clicking on "Generate Ad Tags" on the left menu.<br>
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<em>Step 4:</em> Copy and paste each ad tag into the corresponding ad spot, and you're ready to go!<br>
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    How do I paste the code onto my site? The Ad code is responsible for enabling ads, tracking statistics for the place, and tracking the ads’
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</div>
 +
                  </div>
 +
                </div>
 +
               
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="13h"><span class="accord_head">Where can I see my statistics?</span></div>
 +
                 
 +
  <div class="thepet drop_text" contentindex="13c">
 +
                    <div class="accord_Lists">
 +
                      <ul>
 +
                        <li>Dashboard: First page upon sign in. Allows you to see hourly, daily, weekly and monthly stats of impressions, clicks, and ECPM. You can choose to present the results in different types of charts.</li>
 +
                        <li>Statistics: Click on Statistics in the left panel under the Reports menu. Then generate your report by setting the desired Time period (Start and End dates), Filters (ad spots, ad dimensions), Columns (clicks, imperssions, CTR, ECPM, publisher revenue, etc..). You can save the report for future usage. You can also schedule to receive email reports daily, weekly, or monthly.</li>
 +
                      </ul>
 +
                    </div>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="14h"><span class="accord_head">When do I get paid?</span></div>
 +
                  <div class="thepet drop_text" contentindex="14c">
 +
                    <p>Ad4Game issues payments through paypal in US Dollars every 30 days after the end of the previous month (Net 30). </p>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="15h"><span class="accord_head">Is there a minimum amount I have to earn before getting paid?</span></div>
 +
                  <div class="thepet drop_text" contentindex="15c">
 +
                    <p>Your minimum payment is $10.00</p>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="16h"><span class="accord_head">Can I use other ad networks in addition to Ad4Game?</span></div>
 +
                  <div class="thepet drop_text" contentindex="16c">
 +
                    <p>Ad4Game has no policy against using multiple ad networks on the same site. You can use our service in conjunction with other ad networks.<br>
 +
                      Indeed, our system is optimized to show the ads that will perform the best for your website and will generate you the highest income. Even when there are no ad to display, you can have Ad4Game show any other ad network (your Google AdSense ads, Burst, Value Click, etc..) by setting up default ads.<br>
 +
                      <br>
 +
                      If you currently use another ad network and your Ad place can support banner ads, then we recommend you to try our service along with the other network to optimize your revenues.<br>
 +
                      <br>
 +
                      You can just put our HTML code on your site. Our ads will appear first and when there are no ads to display, we’ll show your other networks. You’ll always make the most money possible!</p>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="17h"><span class="accord_head">Can I also advertise on Ad4Game?</span></div>
 +
                  <div class="thepet drop_text" contentindex="17c">
 +
                    <p>Yes. Advertising with us will bring additional traffic to your site. You can re-invest your earnings into advertising with +10% extra bonus.</p>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="18h"><span class="accord_head">What will be displayed in my zones when I have no ads running?</span></div>
 +
                  <div class="thepet drop_text" contentindex="18c">
 +
                    <p>When there are no ads to display, you can have Ad4Game show any other ad network (your Google AdSense ads, Burst, Value Click, etc..) by setting up default ads. Otherwise, you can also set up a default creative of your choice.</p>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="19h"><span class="accord_head">Where should I place ads on my website?</span></div>
 +
                  <div class="thepet drop_text" contentindex="19c">
 +
                    <p>We strongly recommend that you place ads on areas of your website that will be visible and useful for your users. It will result in the best performance for you and your advertisers. We usually operate on a CPC basis: the more clicks you generate, the better are your eCPM and your income. It will also encourage advertisers to buy more ads from you.<br>
 +
                      <br>
 +
                      Visible placement on the top half of your site will increase the probability that users will notice the ads.
 +
                      We strongly encourage you to add the "Your Ad Here" link under the banners. In general, up to 50% of a site’s advertisers originate from the "Your Ad Here" link.</p>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="20h"><span class="accord_head">How do I paste the code onto my site?</span></div>
 +
                  <div class="thepet drop_text" contentindex="20c">
 +
                    <div>The Ad code is responsible for enabling ads, tracking statistics for the place, and tracking the ads’
 
                       performance. You just need to copy and paste the entire code directly into the source code of your site.<br>
 
                       performance. You just need to copy and paste the entire code directly into the source code of your site.<br>
 
                       If you are using a special template or formatting, we recommend you directly contact your webmaster for
 
                       If you are using a special template or formatting, we recommend you directly contact your webmaster for
 
                       advanced coding support.<br>
 
                       advanced coding support.<br>
 
  We typically send you your ad tags by email, but you can always retrieve them from your account by clicking on "Generate Ad Tags" on the left menu.
 
  We typically send you your ad tags by email, but you can always retrieve them from your account by clicking on "Generate Ad Tags" on the left menu.
−
                      '''Rules and policies'''  Publisher Acceptable Use Policy 1) Ad4Game does not allow any method that will artificially generate clicks or impressions.<br> <br>
+
                    </div>
−
                       2) Some types of websites that can’t join Ad4Game network:  
+
                  </div>
−
* Any offers for illegal activities, products or services.
+
                </div>
−
* Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website/advertiser metrics.
+
                <div class="accord_mid_hdgs"><strong>Rules and policies</strong></div>
−
* Promotion of violence, racial intolerance, or advocacy against any individual, group, or organization.
+
                <div class="accord_content">
−
* Promotion of excessive profanity, violence, or sexual content.
+
                  <div class="mypets " headerindex="21h"><span class="accord_head">Publisher Acceptable Use Policy</span></div>
−
* Promotion of illegal activities or infringes on the legal rights of others.
+
                  <div class="thepet drop_text" contentindex="21c">
−
  3) Rules concerning banners:
+
                    <div class="float_left" style="width:600px;">1) Ad4Game does not allow any method that will artificially generate clicks or impressions.<br>
−
* Ad4Game banners may only be displayed on web pages unless Ad4Game gives an authorization to insert them into another medium.
+
                      <br>
−
* Repeatedly clicking the banners yourself, or asking someone else to do it is prohibited.
+
                       2) Some types of websites that can’t join Ad4Game network: </div>
−
* Encouraging site visitors to click Ad4Game banners in any way is prohibited.
+
                    <div class="accord_Lists">
−
  If you are not sure whether something is allowed or not, please [[contact us]] to clarify.   Advertiser Acceptable Use Policy
+
                      <ul>
−
                       1) Every banner and landing URL is reviewed before being approved to run on the network.<br> <br>
+
                        <li>Any offers for illegal activities, products or services. </li>
−
                       2) Some types of advertisements that will not run on Ad4Game:  
+
                        <li>Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website/advertiser metrics.</li>
−
* Non gaming related advertisements (ex: cell phones, jobs offers, insurance, web hosting, etc).
+
                        <li>Promotion of violence, racial intolerance, or advocacy against any individual, group, or organization.</li>
−
* Any offers for illegal activities, products or services.
+
                        <li>Promotion of excessive profanity, violence, or sexual content.</li>
−
* Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website/advertiser metrics.
+
                        <li>Promotion of illegal activities or infringes on the legal rights of others. </li>
−
* Promotion of violence, racial intolerance, or advocacy against any individual, group, or organization.
+
                      </ul>
−
* Promotion of excessive profanity, violence, or certain sexual content.
+
                    </div>
−
* Promotion of illegal activities or infringes on the legal rights of others.
+
                    <div class="accord_midtetx">3) Rules concerning banners:</div>
−
  3) Banner content guidelines
+
                    <div class="accord_Lists">
−
* Ad banner must match the content of the landing page.
+
                      <ul>
−
* Banners should not play sound or pop additional windows without user interaction.
+
                        <li>Ad4Game banners may only be displayed on web pages unless Ad4Game gives an authorization to insert them into another medium.</li>
−
* Visually irritating advertisements (ex: strong flashing, intense color changing, etc).
+
                        <li>Repeatedly clicking the banners yourself, or asking someone else to do it is prohibited.</li>
−
  <br>  
+
                        <li>Encouraging site visitors to click Ad4Game banners in any way is prohibited. </li>
 +
                      </ul>
 +
                    </div>
 +
<div class="accord_midtetx">If you are not sure whether something is allowed or not, please <a href="aboutus.php">contact us</a> to clarify.</div>
 +
                  </div>
 +
                </div>
 +
                <div class="accord_content">
 +
                  <div class="mypets " headerindex="22h"><span class="accord_head">Advertiser Acceptable Use Policy</span></div>
 +
                  <div class="thepet drop_text" contentindex="22c">
 +
                    <div class="accord_midtetx">
 +
                       1) Every banner and landing URL is reviewed before being approved to run on the network.<br>
 +
                      <br>
 +
                       2) Some types of advertisements that will not run on Ad4Game: </div>
 +
                    <div class="accord_Lists">
 +
                      <ul>
 +
                        <li>Non gaming related advertisements (ex: cell phones, jobs offers, insurance, web hosting, etc). </li>
 +
                        <li>Any offers for illegal activities, products or services. </li>
 +
                        <li>Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website/advertiser metrics.</li>
 +
                        <li>Promotion of violence, racial intolerance, or advocacy against any individual, group, or organization. </li>
 +
                        <li>Promotion of excessive profanity, violence, or certain sexual content. </li>
 +
                        <li>Promotion of illegal activities or infringes on the legal rights of others. </li>
 +
                      </ul>
 +
                    </div>
 +
                    <div class="accord_midtetx">3) Banner content guidelines</div>
 +
                    <div class="accord_Lists">
 +
                      <ul>
 +
                        <li>Ad banner must match the content of the landing page.</li>
 +
                        <li>Banners should not play sound or pop additional windows without user interaction. </li>
 +
                        <li>Visually irritating advertisements (ex: strong flashing, intense color changing, etc). </li>
 +
                      </ul>
 +
                      </div>
 +
                    <br>
 +
                    <div class="accord_midtetx">
 
                       4) Unused advertising account balances never expire.
 
                       4) Unused advertising account balances never expire.
−
                    <br>
+
                    </div>
−
If you are not sure whether something is allowed or not, please [[contact us]] to clarify.   Refund Policy
+
                    <div class="accord_midtetx"><br>If you are not sure whether something is allowed or not, please <a href="aboutus.php">contact us</a> to clarify.</div>
−
If you are not fully satisfied with Ad4Game or your advertising campaign and you still have unused advertising account balances, you are eligible to receive a refund with no questions asked. Volume Payment bonuses and any other bonuses will be deducted accordingly in event of a refund.
+
                  </div>
−
 
+
                </div>
−
   
+
                <div class="accord_content">
−
</div>
+
                  <div class="mypets " headerindex="23h"><span class="accord_head">Refund Policy</span></div>
 +
                  <div class="thepet drop_text" contentindex="23c">
 +
                    <p>If you are not fully satisfied with Ad4Game or your advertising campaign and you still have unused advertising account balances, you are eligible to receive a refund with no questions asked. Volume Payment bonuses and any other bonuses will be deducted accordingly in event of a refund.</p>
 +
                  </div>
 +
                </div>
 +
              </div>
 +
            </div>
 +
          </div>

Revision as of 04:20, 26 August 2013

Basic
Glossary: CPC, CPM, CPA, Conversion, zone?
How does the Ad4Game Network works?

Ad4Game, "The Internet’s GAME Ad Network ", is an e-commerce site: we sell/buy ad space on/from hundreds of websites related to games.
Whether you are an advertiser looking for the right space to place your ad, or a publisher looking for a simple, yet powerful way to make money and sell ad space on your site, Ad4Game is your network.

What kind of banners does Ad4Game run?

Dimensions: 300x250, 120x600, 200x200, 125x125, 728x90, 468x60 and 160x600
File Types: GIF, JPG, PNG and SWF.
Size limit: 50,000 bytes
Content: ONLY related to game and entertainment.
Restrictions: strong flashing, extreme animation, visual irritation, vulgarity, nudity, violence, racism, MMO gold/item/leveling services.

SWF banners must contain the following action script assigned to the button object which must send the visitor to the advertiser’s website. The banner must contain no click-through URLs and the following code shouldn't be changed.

on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG,"_blank"); } }

ClickTAG guides:
<a href="http://www.adobe.com/resources/richmedia/tracking/designers_guide/" target="_blank">http://www.adobe.com/resources/richmedia/tracking/designers_guide/</a>
<a href="http://www.nytimes.com/ads/onclick.html" target="_blank">http://www.nytimes.com/ads/onclick.html</a>

Which payment methods are available on Ad4Game?

Ad4Game sends/accepts payments through wire transfer or PayPal. All major credit cards are securely accepted as well (if you want to pay using a credit card, please contact us at <a href="mailto:admin@ad4game.com">ads@ad4game.com</a> or select the "Don’t have a PayPal Account" option in the PayPal payment gateway).

Does Ad4Game charge for repeated clicks?

In order to prevent click fraud and to make sure that advertisers are not charged for repeated clicks, Ad4Game uses duplicate click protection. Ad4Game counts only 1 click if the same visitor clicks the same ad many times in 24 hours.

For advertisers
How do I get started?

Step 1: <a href="http://www.ad4game.com/advertiser.php">Sign up</a> as an advertiser

                   Step 2: Send the URLs of the websites you would like to advertise to <a href="mailto:admin@ad4game.com"> admin@ad4game.com </a> in order to get approved. 

                   Step 3: After approval, we will discuss your needs, and we will help you set up an efficient campaign.
Step 4: Make a deposit and you’re ready to go!

When will my ads run?

Your ad campaign will start running as soon as it is approved. The amount of time it takes us to approve an ad is generally less than 2 days.

How much does advertising with Ad4Game cost?

You can create a campaign with Ad4Game that fits your budget. You can purchase ads on a CPC/CPM/CPA basis. You can choose the number of clicks/impressions/conversions you receive daily.

Where will my ads appear?

Your ads will appear on key gaming websites. All our publishers have gaming content.

Where can I see my statistics?
  • Dashboard: First page upon sign in. Allows you to see hourly, daily, weekly and monthly stats of impressions, clicks, and ECPM. You can choose to present the results in different types of charts.
  • Statistics: Click on Statistics in the left panel under the Reports menu. Then generate your report by setting the desired Time period (Start and End dates), Filters (campaign, ad, etc..), Columns (country, clicks, imperssions, cost, etc..). You can save the report for future usage. You can also schedule to receive email reports daily, weekly, or monthly.
How can I track conversions? How do I use the Action Tracking system?
A conversion occurs when a click on your ad leads directly to a user behavior you consider valuable, such as a purchase, a signup, a page view or a lead. Ad4Game has an Action Tracking System to help you track your Ad4Game campaigns. 
                     For each campaign, you can track all the clicks that reach a specific page within your web site. For example, you can track the clicks that reach a download page, the registration success page, the purchase success page, etc..
                     It works by adding a tracking code to your conversion/action pages. It will help you track the CPA for each campaign, so that you can see which campaigns bring high quality traffic. Each campaign has a different tracking code.

To generate your tracking code, put your mouse over Tracked pages under the Tracking menu (left panel), and then click on the '+' icon that appears. Choose a name for your tracked page and click on Save. Now, click on Get Track Tag, select the tracked page from the top drop down list, choose your Track Tag Type, and then copy the code at the bottom: this is what you'll need to insert in your landing page.

For publishers
Does Ad4Game require a contract or minimum term?

There is no contract to sign, nor are you obliged to use Ad4Game any longer than you like. You may discontinue your account by contacting us or simply by removing the Ad4Game HTML code from your website.

How do I start?

Step 1: <a href="http://www.ad4game.com/publisher.php">Sign up</a> as a publisher

                   Step 2: Send the URLs and ad spots of your publishing websites to <a href="mailto:ads@ad4game.com"> ads@ad4game.com </a> in order to get approved.

Step 3: We will send you your ad tags upon approval. You can always retrieve them from your account by clicking on "Generate Ad Tags" on the left menu.
Step 4: Copy and paste each ad tag into the corresponding ad spot, and you're ready to go!

Where can I see my statistics?
  • Dashboard: First page upon sign in. Allows you to see hourly, daily, weekly and monthly stats of impressions, clicks, and ECPM. You can choose to present the results in different types of charts.
  • Statistics: Click on Statistics in the left panel under the Reports menu. Then generate your report by setting the desired Time period (Start and End dates), Filters (ad spots, ad dimensions), Columns (clicks, imperssions, CTR, ECPM, publisher revenue, etc..). You can save the report for future usage. You can also schedule to receive email reports daily, weekly, or monthly.
When do I get paid?

Ad4Game issues payments through paypal in US Dollars every 30 days after the end of the previous month (Net 30).

Is there a minimum amount I have to earn before getting paid?

Your minimum payment is $10.00

Can I use other ad networks in addition to Ad4Game?

Ad4Game has no policy against using multiple ad networks on the same site. You can use our service in conjunction with other ad networks.
Indeed, our system is optimized to show the ads that will perform the best for your website and will generate you the highest income. Even when there are no ad to display, you can have Ad4Game show any other ad network (your Google AdSense ads, Burst, Value Click, etc..) by setting up default ads.

If you currently use another ad network and your Ad place can support banner ads, then we recommend you to try our service along with the other network to optimize your revenues.

You can just put our HTML code on your site. Our ads will appear first and when there are no ads to display, we’ll show your other networks. You’ll always make the most money possible!

Can I also advertise on Ad4Game?

Yes. Advertising with us will bring additional traffic to your site. You can re-invest your earnings into advertising with +10% extra bonus.

What will be displayed in my zones when I have no ads running?

When there are no ads to display, you can have Ad4Game show any other ad network (your Google AdSense ads, Burst, Value Click, etc..) by setting up default ads. Otherwise, you can also set up a default creative of your choice.

Where should I place ads on my website?

We strongly recommend that you place ads on areas of your website that will be visible and useful for your users. It will result in the best performance for you and your advertisers. We usually operate on a CPC basis: the more clicks you generate, the better are your eCPM and your income. It will also encourage advertisers to buy more ads from you.

Visible placement on the top half of your site will increase the probability that users will notice the ads. We strongly encourage you to add the "Your Ad Here" link under the banners. In general, up to 50% of a site’s advertisers originate from the "Your Ad Here" link.

How do I paste the code onto my site?
The Ad code is responsible for enabling ads, tracking statistics for the place, and tracking the ads’ 
                     performance. You just need to copy and paste the entire code directly into the source code of your site.

                     If you are using a special template or formatting, we recommend you directly contact your webmaster for
                     advanced coding support.

We typically send you your ad tags by email, but you can always retrieve them from your account by clicking on "Generate Ad Tags" on the left menu.

Rules and policies
Publisher Acceptable Use Policy
1) Ad4Game does not allow any method that will artificially generate clicks or impressions.
2) Some types of websites that can’t join Ad4Game network:
  • Any offers for illegal activities, products or services.
  • Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website/advertiser metrics.
  • Promotion of violence, racial intolerance, or advocacy against any individual, group, or organization.
  • Promotion of excessive profanity, violence, or sexual content.
  • Promotion of illegal activities or infringes on the legal rights of others.
3) Rules concerning banners:
  • Ad4Game banners may only be displayed on web pages unless Ad4Game gives an authorization to insert them into another medium.
  • Repeatedly clicking the banners yourself, or asking someone else to do it is prohibited.
  • Encouraging site visitors to click Ad4Game banners in any way is prohibited.
If you are not sure whether something is allowed or not, please <a href="aboutus.php">contact us</a> to clarify.
Advertiser Acceptable Use Policy
                     1) Every banner and landing URL is reviewed before being approved to run on the network.
2) Some types of advertisements that will not run on Ad4Game:
  • Non gaming related advertisements (ex: cell phones, jobs offers, insurance, web hosting, etc).
  • Any offers for illegal activities, products or services.
  • Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website/advertiser metrics.
  • Promotion of violence, racial intolerance, or advocacy against any individual, group, or organization.
  • Promotion of excessive profanity, violence, or certain sexual content.
  • Promotion of illegal activities or infringes on the legal rights of others.
3) Banner content guidelines
  • Ad banner must match the content of the landing page.
  • Banners should not play sound or pop additional windows without user interaction.
  • Visually irritating advertisements (ex: strong flashing, intense color changing, etc). 
                   


                     4) Unused advertising account balances never expire.

If you are not sure whether something is allowed or not, please <a href="aboutus.php">contact us</a> to clarify.
Refund Policy

If you are not fully satisfied with Ad4Game or your advertising campaign and you still have unused advertising account balances, you are eligible to receive a refund with no questions asked. Volume Payment bonuses and any other bonuses will be deducted accordingly in event of a refund.

Retrieved from "http://www.ad4game.com/wiki/index.php?title=Help:Ad4Game&oldid=27"