Ad4Game: The Internet's game Ad Network (Help)

Glossary: CPC, CPM, CPA, Conversion, zone?

CPC: Cost Per Click - online advertising model where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.
Ad4Game can run ads on CPC basis and advertisers are not charged for multiple clicks on the same banner by the same visitor in 24 hours.

CPM: Cost Per Thousand Impressions - online advertising model where advertisers pay for each thousand ad views / impressions of their advertisement.
CPM statistics are provided to analyse campaigns.

eCPM: Effective cost per thousand impressions - The cost of a campaign divided by the total number of impressions delivered by that campaign, multiplied by 1000.
Average CPM statistics are provided to analyse campaigns.

CPA: Cost Per Action - online advertising model where advertisers pay for each action (for example player signup or game client download) resulting from their advertisement.
Detailed CPA statistics are provided for the advertisers who use the tracking codes.

CTR: Click Through Ratio - the percentage of ad views/impressions that lead to a click.

How does the Ad4Game Network works?

Ad4Game, "The Internet’s GAME Ad Network ", is an e-commerce site: we sell/buy ad space on/from hundreds of websites related to games.
Whether you are an advertiser looking for the right space to place your ad, or a publisher looking for a simple, yet powerful way to make money and sell ad space on your site, Ad4Game is your network.

What kind of banners does Ad4Game run?

Dimensions: 300x250, 120x600, 200x200, 125x125, 728x90, 468x60 and 160x600
File Types: GIF, JPG, PNG and SWF.
Size limit: 50,000 bytes
Content: ONLY related to game and entertainment.
Restrictions: strong flashing, extreme animation, visual irritation, vulgarity, nudity, violence, racism, MMO gold/item/leveling services.

SWF banners must contain the following action script assigned to the button object which must send the visitor to the advertiser’s website. The banner must contain no click-through URLs and the following code shouldn't be changed.

on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG,"_blank"); } }

ClickTAG guides:
http://www.adobe.com/resources/richmedia/tracking/designers_guide/
http://www.nytimes.com/ads/onclick.html

Which payment methods are available on Ad4Game?

Ad4Game sends/accepts payments through wire transfer or PayPal. All major credit cards are securely accepted as well (if you want to pay using a credit card, please contact us at ads@ad4game.com or select the "Don’t have a PayPal Account" option in the PayPal payment gateway).

Does Ad4Game charge for repeated clicks?

In order to prevent click fraud and to make sure that advertisers are not charged for repeated clicks, Ad4Game uses duplicate click protection. Ad4Game counts only 1 click if the same visitor clicks the same ad many times in 24 hours.

How do I get started?

Step 1: Sign up as an advertiser
Step 2: Send the URLs of the websites you would like to advertise to admin@ad4game.com in order to get approved.
Step 3: After approval, we will discuss your needs, and we will help you set up an efficient campaign.
Step 4: Make a deposit and you’re ready to go!

When will my ads run?

Your ad campaign will start running as soon as it is approved. The amount of time it takes us to approve an ad is generally less than 2 days.

How much does advertising with Ad4Game cost?

You can create a campaign with Ad4Game that fits your budget. You can purchase ads on a CPC/CPM/CPA basis. You can choose the number of clicks/impressions/conversions you receive daily.

Where will my ads appear?

Your ads will appear on key gaming websites. All our publishers have gaming content.

Where can I see my statistics?

Dashboard: First page upon sign in. Allows you to see hourly, daily, weekly and monthly stats of impressions, clicks, and ECPM. You can choose to present the results in different types of charts.
Statistics: Click on Statistics in the left panel under the Reports menu. Then generate your report by setting the desired Time period (Start and End dates), Filters (campaign, ad, etc..), Columns (country, clicks, imperssions, cost, etc..). You can save the report for future usage. You can also schedule to receive email reports daily, weekly, or monthly.

How can I track conversions? How do I use the Action Tracking system?

A conversion occurs when a click on your ad leads directly to a user behavior you consider valuable, such as a purchase, a signup, a page view or a lead. Ad4Game has an Action Tracking System to help you track your Ad4Game campaigns. For each campaign, you can track all the clicks that reach a specific page within your web site. For example, you can track the clicks that reach a download page, the registration success page, the purchase success page, etc.. It works by adding a tracking code to your conversion/action pages. It will help you track the CPA for each campaign, so that you can see which campaigns bring high quality traffic. Each campaign has a different tracking code.
To generate your tracking code, put your mouse over Tracked pages under the Tracking menu (left panel), and then click on the '+' icon that appears. Choose a name for your tracked page and click on Save. Now, click on Get Track Tag, select the tracked page from the top drop down list, choose your Track Tag Type, and then copy the code at the bottom: this is what you'll need to insert in your landing page.

Does Ad4Game require a contract or minimum term?

There is no contract to sign, nor are you obliged to use Ad4Game any longer than you like. You may discontinue your account by contacting us or simply by removing the Ad4Game HTML code from your website.

How do I start?

Step 1: Sign up as a publisher
Step 2: Send the URLs and ad spots of your publishing websites to ads@ad4game.com in order to get approved.
Step 3: We will send you your ad tags upon approval. You can always retrieve them from your account by clicking on "Generate Ad Tags" on the left menu.
Step 4: Copy and paste each ad tag into the corresponding ad spot, and you're ready to go!

Where can I see my statistics?

Dashboard: First page upon sign in. Allows you to see hourly, daily, weekly and monthly stats of impressions, clicks, and ECPM. You can choose to present the results in different types of charts.
Statistics: Click on Statistics in the left panel under the Reports menu. Then generate your report by setting the desired Time period (Start and End dates), Filters (ad spots, ad dimensions), Columns (clicks, imperssions, CTR, ECPM, publisher revenue, etc..). You can save the report for future usage. You can also schedule to receive email reports daily, weekly, or monthly.

When do I get paid?

Ad4Game issues payments through paypal in US Dollars every 30 days after the end of the previous month (Net 30).

Is there a minimum amount I have to earn before getting paid?

Your minimum payment is $10.00

Can I use other ad networks in addition to Ad4Game?

Ad4Game has no policy against using multiple ad networks on the same site. You can use our service in conjunction with other ad networks.
Indeed, our system is optimized to show the ads that will perform the best for your website and will generate you the highest income. Even when there are no ad to display, you can have Ad4Game show any other ad network (your Google AdSense ads, Burst, Value Click, etc..) by setting up default ads.

If you currently use another ad network and your Ad place can support banner ads, then we recommend you to try our service along with the other network to optimize your revenues.

You can just put our HTML code on your site. Our ads will appear first and when there are no ads to display, we’ll show your other networks. You’ll always make the most money possible!

Can I also advertise on Ad4Game?

Yes. Advertising with us will bring additional traffic to your site. You can re-invest your earnings into advertising with +10% extra bonus.

What will be displayed in my zones when I have no ads running?

When there are no ads to display, you can have Ad4Game show any other ad network (your Google AdSense ads, Burst, Value Click, etc..) by setting up default ads. Otherwise, you can also set up a default creative of your choice.

Where should I place ads on my website?

We strongly recommend that you place ads on areas of your website that will be visible and useful for your users. It will result in the best performance for you and your advertisers. We usually operate on a CPC basis: the more clicks you generate, the better are your eCPM and your income. It will also encourage advertisers to buy more ads from you.

Visible placement on the top half of your site will increase the probability that users will notice the ads. We strongly encourage you to add the "Your Ad Here" link under the banners. In general, up to 50% of a site’s advertisers originate from the "Your Ad Here" link.

How do I paste the code onto my site?

The Ad code is responsible for enabling ads, tracking statistics for the place, and tracking the ads’ performance. You just need to copy and paste the entire code directly into the source code of your site.
If you are using a special template or formatting, we recommend you directly contact your webmaster for advanced coding support.
We typically send you your ad tags by email, but you can always retrieve them from your account by clicking on "Generate Ad Tags" on the left menu.

Publisher Acceptable Use Policy

1) Ad4Game does not allow any method that will artificially generate clicks or impressions.

2) Some types of websites that can’t join Ad4Game network:

Any offers for illegal activities, products or services.
Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website/advertiser metrics.
Promotion of violence, racial intolerance, or advocacy against any individual, group, or organization.
Promotion of excessive profanity, violence, or sexual content.
Promotion of illegal activities or infringes on the legal rights of others.

3) Rules concerning banners:

Ad4Game banners may only be displayed on web pages unless Ad4Game gives an authorization to insert them into another medium.
Repeatedly clicking the banners yourself, or asking someone else to do it is prohibited.
Encouraging site visitors to click Ad4Game banners in any way is prohibited.

If you are not sure whether something is allowed or not, please contact us to clarify.

Advertiser Acceptable Use Policy

1) Every banner and landing URL is reviewed before being approved to run on the network.

2) Some types of advertisements that will not run on Ad4Game:

Non gaming related advertisements (ex: cell phones, jobs offers, insurance, web hosting, etc).
Any offers for illegal activities, products or services.
Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website/advertiser metrics.
Promotion of violence, racial intolerance, or advocacy against any individual, group, or organization.
Promotion of excessive profanity, violence, or certain sexual content.
Promotion of illegal activities or infringes on the legal rights of others.

3) Banner content guidelines

Ad banner must match the content of the landing page.
Banners should not play sound or pop additional windows without user interaction.
Visually irritating advertisements (ex: strong flashing, intense color changing, etc).

4) Unused advertising account balances never expire.

If you are not sure whether something is allowed or not, please contact us to clarify.

Refund Policy

If you are not fully satisfied with Ad4Game or your advertising campaign and you still have unused advertising account balances, you are eligible to receive a refund with no questions asked. Volume Payment bonuses and any other bonuses will be deducted accordingly in event of a refund.