THE FOOTER AD


AD FORMAT SPEC

Ad4Game
MORE FORMATS
Default (800x100) Expandable (800x400)

UNIQUE DISPLAY

A unique display ad format, the footer ad provides premium placement on publisher websites and guarantees impression in a prominent location.

Footer Ad in action

PERFECT LOCATION


It consists of a slide bar that is exhibited horizontally across the bottom of a webpage above the content.

EFFECTIVENESS


As compared to a standard banner ad, the Footer ad is more effective since it maintains its position in the browser as the visitor scrolls down the page.

STATISTICS


Thanks to its unique location, the Footer Ad yields a higher CTR (1%-3%) than standard IAB ads. It is very effective when combined with frequency capping to reach more daily unique visitors.

FOOTER AD SPECIFICATIONS

Below are general guidelines for the Footer Ad advertising specifications
  • 60K max Flash file.
  • All .SWF creative must use clickTAG.
  • Rich Media: Video may be displayed within the Footer Ad and must be muted if played automatically. Stop/Mute and Start buttons are required.
Flash Click Through Instructions

In case our Footer Ad template is not used; please note this example below and instruction: Add an invisible button making the entire area of the Footer Ad clickable. Attach the following AS2 action to the button:

on (release) {
  if (clickTAG.substr(0, 5) == "http:")
  {
    getURL(clickTAG, "_blank");
  }
}

Please notice: clickTAG is case sensitive.